Staying Relevant When Diving Is Not Allowed
It has been three months since lockdown in various cities and municipalities in the Philippines has been imposed by the Government. Since scuba diving business is one of the activities that aren’t permitted to operate yet, how do we stay relevant?
PADI Master Instructor Kae decided to devote her mornings baking filled bread instead. What is more unique about her concept is that she found a way to engage common people to express their appreciation and gratitude to the men and women in the front lines of the pandemic in Metro Cebu. The concept of enabling people to buy filled bread online, and share half of the bread to the frontliners of the day was a spot on! For P200 pesos, an ordinary person can have 10 sizable pieces of bread for himself, and share another 10 pieces of bread to our covid-19 heroes. This initiative gave birth to ShareABread, and was launched in 8th of May!
Weeks later, ShareABread still continues to generate traction. People from not just Cebu but from other parts of the Philippines, even abroad has supported the cause. Despite the challenges of only able to produce a handful of these filled breads everyday, Kae and ShareABread has managed to reach over 50 beneficiary groups, with hundreds of people able to appreciate the kindness and generosity expressed by the patrons.
Rikka, or most commonly known as Kae, serves as the Finance Officer and General Manager of Dive Funatics. She spearheads the conservation efforts of Dive Funatics by regularly organizing Project AWARE Dive Against Debris and Coral Conservation in the reef of Kontiki Mactan Cebu. Kae is a PADI Master Instructor and an EFR Instructor Trainer. Her selfless efforts is something we from Dive Funatics are very proud of.
Participating in the ShareABread Initiative is accessible through its website https://www.shareabread.com or through its facebook page https://www.facebook.com/shareabreadph and through its instagram page https://www.instagram.com/shareabreadph.
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